Creativity is not art. It’s an empathetic point of view that allows making connections where nobody sees them.

“Ultimately, the world needs your creativity and your energy and your vision.”
Barack Obama, U.S President

Creative organisations are more profitable.

From an organizational perspective, we can see why we must demand creativity from individuals, teams and the firm. However, according to the 2010 Winning Ingredients report from Standard Chartered… successful economies will need to utilize cash, commodities, and creativity.

Modern capitalism thrives on it

We are in the era of ‘self-generated value’ where consumers increasingly control the products and services they purchase.
One massive consequence of this is that economic success will be driven as much by the creativity of all as the creativity of an elite. Competitive companies will be those that offer products intensively shaped by the unique ideas and perspectives of every single one of their customers.